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Welcome to another year of The Creative Factor drop in learning center. We are going into our 13nth consecutive year at the international toy fair at the Jacob Javits Center in NYC this February 18th.
As usual we are expanding the breadth of our sessions. We are venturing into the social media world with revfluence to help us understand how to better work with social media influencers to promote our brands. Kickstarter will be returning with a panel of companies that held successful campaigns on their platforms to share their stories with all.
We have plenty of advice from industry luminaries such as Richard Gottlieb who will be giving his predictions on where the toy industry is going. Jens peter De Pedro will explain how play patterns can be developed from traditional means into digital areas.
Brett klisch of Peru meridian Studios will be heading up the Ask A Pro segments on the show floor at the entrance to hall 1C to help new comers and experiences pros alike with their product development pipeline in the ever increasingly digital world of 2017.
The USPTO will be stopping by to help us understand intellectual property rights in a digital age. Revised: The USPTO will be stopping by to help us understand intellectual property rights in a digital age. Eric Bleich of Greenberg Traurig, LLP will be on hand with a primer on patenting toy inventions..
Founder and Creative director