Level 1, Hall 1D Lobby
10:00am // VR Character Modeling Workflows for Rapid Prototyping with Oculus Medium
New York digital artist Max Hergenrother discusses how to use virtual reality modeling tool Oculus Medium in the pipeline of character modeling for use in the toy industry. Learn how VR sculpting software is utilized to quickly develop and iterate models for rapid prototyping and manufacturing preparation.
Oculus Medium is an immersive creative tool that lets you sculpt, model, and paint digital assets in a VR environment. Create expressive works of art where the limitations of the flat 2D screen no longer apply. With the Oculus Rift, your authentic gestures and movements form a natural, tactile experience, giving you the closest thing to traditional sculpting in a digital creative tool. With the power of the Medium’s versatile toolkit, the potential for artistic creation is boundless.
11:00am // Building a Brand, Not Just a Product
From Nike to Tom’s of Maine, when your brand takes a stand you not only sell product, you gain a following. In today’s retail environment it’s products with a purpose and a sense of authenticity that attract consumers. Creating your brand’s narrative and the values your company stands for can give you the market advantage. This session will shine a light on various brands of all sizes that have benefited from telling compelling stories as part of their company DNA. Robin Raskin, founder, Living in Digital Times, will guide you through the landscape of some of the social-good campaigns as well as captivating storytelling in the materials that surround your company. She and her panel of experts will provide you with tips and strategies for crafting your story.
12:00pm // Playing with Brands Panel
The Playing with Brands panel, chaired by Mojo Nation’s Billy Langsworthy, will see toy and game designers lift the lid on how they go about creating licensed products, dissecting the creative constraints and potential pitfalls involved in bringing much loved characters and IP to life in the toy aisle, as well as looking at how the industry's relationship with licensing has evolved over the years.
1:00pm // Influencer Marketing of any size
Influencer marketing has fundamentally changed the way consumers learn about the toys and games they want for their families. Family vloggers, toy unboxers, momfluencers, and play along channels dominate the attention of your customers and their endorsement carries extraordinary weight. In the infinite sea of influencers of every shape and size, how do you identify the right match, build a rapport, and get the best return on investment? Join Jonathan Katz and Victoria Fener, co-founders of the family influencer conference, Clamour, for a deep dive into making influencer marketing a core part of your brand strategy or just getting started.
2:00pm // The Gig Economy of Toys
When it comes to getting the job done, the days of one team at one company in one location may be a thing of the past. New tools for collaborating, the digitization of the creation process, and a realization that the best talent for a specific job may be around the corner or halfway around the world has opened the door for the new revolution: the Gig Economy. When you can assemble your dream team — graphics, copywriting, design, packaging, prototyping, and more — with no boundaries or bureaucracies, the world is wide open to your creativity and business growth. But there are tips and tricks you’ll need to make it work. Join moderator Richard Gottlieb for a dynamic discussion of how you can put the Gig Economy to work for you.
3:00pm // 3D Modeling for Toy Design with ZBrush
ZBrush sets the industry standard for digital sculpting. Its features enable you to use customizable brushes to shape, texture, and paint virtual clay in a real-time environment that provides instant feedback. When you use ZBrush you’ll be working with the same tools used by film studios, game developers, toy/collectible makers, jewelry designers, automotive/aviation designers, illustrators, and artists the world over.